5 Seo Essentials For 2011

There are claims that email marketing and PPC are making their comeback this year. Such SEO processes only a portion of the SEO market, but for me, there are five SEO strategies that will surely make a difference in your overall online marketing strategy. These strategies may not be new, but these can remind you to keep your SEO strategy aligned for the year.


Video Marketing

Consider how some pop stars gained fame and recognition through video sites. Video marketing doesn’t have to be expensive; you just have to be unique to make it viral. Many YouTube sensations aren’t great singers and performers, but their uniqueness made them popular among Web users.
The conversion rate of YouTube was about 20 percent higher than the conversion rate of search engines. This cements the reality of the power of video marketing sites in providing site traffic. Even Vimeo should not be taken for granted because non-American Web users visit this site more often than other video sharing sites.

Social Media Marketing

Twitter and Facebook are showing no signs of slowing down, keeping SMO and SEO alive. Social networking sites are great tools for link building and many of these sites will continue to grow this year. Such sites seem to provide an everlasting platform of networking, and as long as these sites are alive and kicking, SEO is still on the go.

Blogging

As a major form of social media, blogging will still play a big role in today’s SEO. Considered as an extension of your company website, blogs can approach Web users in a less formal way, create a network through link building, and provide quality content to clients.

Mobile Marketing

The reason why Apple and Google can’t stop competing for mobile Web dominance is because they know that there is a profitable market in that sector of Web users. Many people spend time on the Web through their cell phones, and many website owners make sure that their sites are mobile-friendly. Other proofs of mobile market strength are the ubiquitous social media applications tailor-made for specific mobile phone companies.

Local Search Marketing

Everyone is going local, and more people seem to be relying on search engine power rather than on physical stores. That’s why businesses are now adhering to Google’s local listings and Maps existence. People want an existing business, and what validates their existence is a location on Google Maps.