HP today unveiled three new notebook models in Indonesia. All three models of notebook tersbeut launched to target the upper middle class (premium). Are highlighted by three of its newest product is not just technology, but the unique feature not shared by other products.
"A study shows that the price of USD 8 million notebooks up its market share reached 20 percent. We are targeting to tap into that market share. In addition to delivering excellence in terms of technology and features, we also provide advantages in terms of service, from points of sale, the time of purchase , until the post-purchase (after the purchase, "said Mariana Kasim, Category Director, Personal Systems Group HP Indonesia, during a press conference at XXI Lounge Plaza Senayan, Jakarta, Friday (10/28/2011).
Three models are launched notebook is the HP Envy 14 Beats Edition, HP Beats Audio Probook 5330, and the HP Pavilion dv6. The difference is service that is Mariana, the third product is only sold in 15 major cities in Indonesia, with only 60 stores in certain malls. During the purchase, the buyer will be served by special staff. Then after purchasing, customer service provided 24-hour customer care.
"For the HP Envy provided 24-hour telephone service, where technicians will come to the house if needed. While HP Probook provide shuttle service during the repair notebook and Pavilion dv6 provide service 30-minute express service in 55 customer care throughout Indonesia. So HP Pavilion dv6 will take precedence when it comes to customer care, "said Mariana.
Innovations that have three products in general according to Mariana is a feature Beats Audio, HP Coolsense (which makes the notebook does not heat up quickly), the service logs in to all your email accounts and all social media users' notebook using only fingerprint, high definition screen to display crystal clear, and DP55 VRAM memory bandwidth technology that delivers 20 percent better performance, and support the latest Intel Quad Core processor.
HP Envy is for customers who prioritize style, because of its thin, with finer material. "From the name alone, Envy, meaning hate, envy. So this product is expected to make others jealous when saw we use it," said Mariana.
While HP Probook 5330 intended for consumers who give priority to the brand or brands. Probook and Envy is a notebook that has two beats sound edition, which is technology that can produce a clear sound, so get used to listening to music, movies, games, and all other forms of entertainment.
Lastly, the HP Pavilion dv6 is for customers who prioritize trends. Anything that is new, ranging from technology to the features, provided by this notebook. This notebook is prepared for professionals, for business purposes, as well as for entertainment entertainment features.
Three products have been on sale since October 2011 with a price of 999 U.S. dollars for HP Probook 5330, 1799 U.S. dollars for the HP Envy 14, 1299 U.S. dollars for the HP Pavilion dv6 white linen, and 1699 for the HP Pavilion dv6. For the HP Pavilion dv6 white linen available in a limited number of units.
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