"Need For Speed" Attract Sports Illustrated

The latest series car racing video games, "Need For Speed: The Run" from Electronics Arts (EA), will bring two models of Sports Illustrated swimsuit as a character in the game that is Chrissy Teigen and Irina Shayk. They do not just appear on the cover of the game but also a supporting character stories.

Certainty appears in the video trailer on behind the scenes of making games that are specifically discussing the involvement of these two models. Both Chrissy and Irina turns interviewed about their impression when invited to get involved in projects that racing games have sold more than 100 million copies since the series first released in 1994.

Chrissy will be a virtual character named Niki, a young mechanic who lives in an auto repair shop owned by Nila, figures which are based on Irina's face. Irina told that his character is "wild" the adrenaline lovers who like menggeber car in high speed.

In the video also shows that the developers of the Black Box is also not only borrows the face and voice. They record the movements of Chrissy and Irina through the process of motion capture in Los Angeles in order to capture the gestures as they walk or drive a car.

Chrissy himself received the title rookie of the year's swimsuit issue while Irina was asked as magazine covers this year. Was predictable that the selection of both are capturing consumers who are predominantly male players.

"Need for Speed: The Run" was NFS series to-19 since its first appearance. Unlike the previous series which emphasizes the element of race, The Run offers more in-depth storytelling that is the main character who must travel to divide the continental United States from San Francisco to New York. In addition to racing, gaming also offers a quick time event game mode of action that is the main character who occasionally came out to leave his car.

Cooperation with the model is not new to do in promoting a game. Several other titles have done it like Dragon Age 2 and Saints Row: The Third.

Well, Chrissy and Irina serve not as the protagonist, but the opposite. They'll be a competitor of the protagonist who races towards the finish line. It does not matter, right?