Prices Kindle Impatient Fire Makes People Buy

Amazon finally launched its flagship tablet, Kindle Fire. The launch was held on Wednesday (9/28/2011) and guided directly by the CEO of Amazon, Jeff Bezos. Kindle Fire was released at a price that makes people eager to buy, just 199 U.S. dollars or under $ 2 million, lower than the price prediction, namely 250-300 U.S. dollars.

"We seek to develop products with premium quality at a price that is not premium," Bezos said in his presentation as quoted by CNET.

The presence of Fire marks the debut of Amazon's Kindle in sales competition tablets. The plan, Kindle Fire will already be available in the market on November 15. The analysts believe, the presence Kindle Fire at a price far below other tablets, an average of 500 U.S. dollars, will be a marker for the presence of actual competitors iPad.

"We believe this launch will explode in the tablet market significantly and become an important rival of Apple's iPad," says Adam Leach, an analyst firm Ovum.

Because the price is cheaper, Kindle Fire also has many shortcomings dibading other tablets. However, the tablet is still carrying a dual core processor. The drawback is that these tablets do not have a camera, microphone and 3G wireless access. In addition, the tablet data storage capacity is also only 8 GB.

Based on Android, Kindle Fire will use the Android OS smartphone aimed old. But, Amazon developed a new user interface for different experiences. Users can access the internet with a browser Silk Amazon. Web browser can make predictions that support faster access to frequently visited web.

Fire Kindle is sold with a package of 30-day free trial offer Amazon Prime, between 2-day shipping service, and streaming video that originally worth 79 U.S. dollars. Support Amazon Prime Fire makes Kindle even stronger position, especially with the seriousness of the Amazon working on digital content, ranging contract with 20th Century Fox for movie content to a variety of magazines.

With low prices and support content, Amazon made a nice step that many miss by competitors. If this step is successful, maybe other manufacturers including Apple tablet would be distraught.

Fire in conjunction with the launch of Kindle, Amazon also released three new e-reader Kindle sold prices ranging from 79-149 U.S. dollars. Amazon also develop applications that can be used in other devices so that their contents can be accessed.