Google introduces Flipboard such as Arus for Android, IOS

Google going after Flipboard with its own digital kiosk applications optimized for smartphones and tablets.

The company launched Google Flows, heralding as a central location for news content, video and photo feeds, RSS subscriptions and Google + river.

U.S. customers can download the current application from the Android Market and Apple's App Store and choose to subscribe to publications, as well as what the river and feed to follow. This application also includes a tab popular trends to look for other interesting items.

Google says it has partnerships with over 150 publishing partners, including AllThingsD, Forbes, and Huffington Post (CNET also between partners), all offer full-length articles.

Titan added that the launch of Web self-service platform that lets publishers customize the taste and appearance of their content, so that even small organizations to create their own digital publications to flow.

Current will take the pioneer and leader in news reader applications, Flipboard, the product last year that Apple called the iPad application this year. Company Palo Alto, Calif., has raised more than $ 60 million from top-tier venture capital firms like Kleiner Perkins Caufield & Byers, Index Ventures and Insight Venture Partners.

Apple has its own application, Newsstand, which stores a digital magazine. But this application is limited by the number of subscriptions are available, and most involve the paid content.

Last month, Yahoo jumped into the market as well, launching Livestand, digital kiosks for tablets. And CNN recently purchased Zite, an iPad news-reading application.