iPad and Android Influence Online Shopping

The presence of devices like the iPhone, iPad and Android affect the online shopping behavior. Shopping via mobile phones is predicted to be more intense.

The data reported by IBM Coremetrics Benchmark mention happier users open retail sites via mobile phones than through computers. Ease and speed of the reason for an increase in the transaction.

The report analyzes the top 500 retail sites in the United States. Using technology analysis, the report calculates sales and marketing data online either through social media, mobile phone or other media.

One result, these visitors November 2011 retail sites in the United States is expected to increase to 15 percent. "The holiday season this November will increase the power consumption in shopping online, especially using mobile devices," said Director of Product Management, Enterprise Marketing Management Group, IBM Industry Solution John Squire.

IBM reveals, in October 2011 the number of retail sites accessed from mobile phones increased to 11 percent. In the same period of 2010, the figure was just 4.2 percent. Sales figures also rose from 3.4 percent to 9.6 percent in the same period. Predicted, this trend will continue in November 2011.

IBM estimates that this year Android users will be actively shopping for a cell phone like the iPhone users. In October 2011, the iPhone includes 4 percent of visitors while Android 3.5 percent.

Well, when it comes to purchasing, iPad users were more produce. Recorded 6.8 percent of visitors who use the iPad would make a purchase. While from the other mobile devices, the figure only reached 3.6 percent.

One more 'prediction' IBM is the growing impact of social networking on online shopping. Noted, 9.2 percent of visitors from social media make a purchase in October 2011. Figures are quite large compared to an average of 5.5 percent of the purchase of all visitors.